The Voice for Real Estate in New Hampshire.
Help NHAR tell the story of REALTOR® value by featuring your clients' real moments
Your clients already know what you do matters. Now we're inviting them to help tell that story to all of New Hampshire.
About the Campaign
NHAR is building a new consumer campaign called "The Moment It Mattered"—short video ads running on CTV/OTT and paid social featuring real clients describing the moment they realized having a REALTOR® made all the difference.
This campaign succeeds only with member submissions.
We're aiming to collect 30–40 usable client videos by April 30.
This year's branding campaign will:
Show Real Value
Show the real value REALTORS® bring to New Hampshire consumers
Celebrate Clients
Celebrate your clients and their home journey
Build Trust
Strengthen trust in the profession statewide
NEEDED: Your Client Video Testimonials
A short client video where they describe: "The moment it mattered"
We want a range of stories that show:
- Diversity across New Hampshire (different regions, towns, housing types, buyers + sellers)
- Different challenges and how REALTORS® helped solve them
- Different people and life moments—authentic, real, and relatable
Video Style: Keep It Real
- Any setting is fine: indoors/outdoors, at home, at the new house, walking, in the kitchen, wherever feels natural
- Any filming style works: selfie video, handheld, tripod, or filmed by someone else
- Casual is encouraged: natural lighting, real moments, real voices
- Interview/podcast style is allowed: the REALTOR® may be present only in an interview format
Timing Matters
Maximum accepted: 3 minutes; PLEASE feel free to record the maximum length and we will clip the very best pieces!
Most of our :30 commercials will include 2–3 client moments, so shorter clips increase the chances of being selected.
Note: NHAR may use a video in part, not in whole. We may pull one powerful sentence and pair it with other client moments.
Story Prompts
Ask your client to answer one of these on camera:
"What was the moment you knew you couldn't do this without a REALTOR®?"
"We thought everything was fine until ____ happened. What did your REALTOR® do next?"
"What was the biggest surprise in the process—and how did your REALTOR® help?"
"What was the moment you felt protected or advocated for?"
Have a different moment? Submit it! Authentic stories are the goal.
Important Requirements
Your video cannot include:
Agent name, brokerage name, or "my REALTOR® at ___"
Any visible branding: yard signs, office signage, branded apparel, name badges, business cards, logos
Contact info: phone numbers, emails, websites, social handles
Anything that promotes one company over another
On-screen identification & Release
Client identification:
First name + last initial + City
Example: "Sean O., Manchester"
Release Required
Clients must sign a simple release so NHAR can use the footage in paid advertising.
Quick Filming Checklist
Before you hit record:
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1Choose a quiet spot (avoid loud wind/traffic). Use of ear buds is great, too.
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2Face a window or light source (light on the face)
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3Keep the client's face centered and clearly visible
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4Ask them to lead with the "moment"
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5Record two takes if possible (one ~15 seconds, one up to 30)
How to Submit
Record your client video
10–15 seconds ideal; up to 3 minutes (to be clipped) will be accepted
Submit via the link
Upload video + basic details
Upload the release form
Upload when prompted in the submission form
Need Help?
Questions about what's allowed, release forms, or how to record?
Contact: Dave Cummings dave@nhar.org
Thank You
Thank you for helping NHAR build a campaign powered by real New Hampshire stories—and for showing consumers why The Moment It Mattered.